Areas
Where can you encounter labels and packaging?
Packaging materials are everywhere!
Consumers form their first impression of a product based on its packaging, which is why the quality of packaging is critical to product sales.
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The market success of a product often depends heavily on the quality of its packaging. But that is just one of the functions of packaging and labelling. The role of packaging and labels goes far beyond appearance:
- They help sell the product,
- They contain critical information,
- They can indicate whether a product (e.g., medication or cosmetics) is safe to use and has maintained its quality (such as being stored at the proper temperature),
- They protect the product from damage,
- They help preserve the product’s quality,
- They provide important usage information.
For all these reasons, packaging and labels are not just important from a marketing perspective. Still, it is a fact that buyers often make purchasing decisions based on packaging.
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